Prem Chopra Impressed Young Film Makers at AAFT
“It is important for an actor to perform the character in best of the manner possible, with best of capabilities and capacities, it will automatically show on the screen” said Prem Chopra a veteran actor at AAFT at Noida Film City.
Indo Hungarian Ties Now Better And Bigger– H.E. Szilveszter Bus
New Delhi, 3rd Dec.2014: An evening full of excitements-food, drinks, music, dance, art and a powerful fashion show at the thriving colorful lighted grounds of Hungarian Embassy added a lot to the relationship with Indian art and culture circle of Delhi.view more

International Film & TV Research Center (IFTRC)

International Film & Television Research Center or IFTRC as it is commonly known is the first ever, private film and television research center in the country. The Research Center, a part of the Asian Academy of Film and Television, undertakes innovative research at the forefront of developments in the study of film, television and screen media. Our research has an emphasis upon International films and television, global cinema, new media, industrial and audience analysis, and film and television history. Special areas of interest include but are not limited to contemporary world cinema and television, sound and performance, marketing and exhibition-of the blockbuster, and the action film. In addition interests in media memory, gender and masculinity, authorship or production in the creative industries, digital media, reception and audience analysis, cinema and television in the sixties, early cinema, cult television and the crime film.

The emergence of the new media technologies in the 1990s and 2000s, specifically the rise of digital and Internet technology, has been linked to fundamental changes in the media environment. We are now living in a world where media seems available everywhere and all the time. Mass Media is known to shape thoughts, change attitudes and move people towards action. Hence, the potential of film for facilitating development or damaging the society is indeed enormous. The same can be said about the power of television in shaping peoples lives.

The other focus is on the promotional ephemera used by media companies to capture the attention of the audience. They considered the short creative forms such as logos, promos, trailers and channel ‘indents’ and have used the film companies and television broadcasters to make themselves seen and heard in the competitive media environment. We live in a rapidly evolving digital landscape where the consumption of media has gone beyond the standard formats of newspapers, radio and television to interactive television, the web and mobile devices. IFTRC is at the cutting edge of this research discovering how new platforms, and their potential for interactivity, are influencing the viewer and in turn shaping the media industry.